Incorporated Society of London Fashion Designers
- Incorporated Society of London Fashion Designers
This was an organization founded in 1942 by British
couture designers and then-editor-in-chief of
British Vogue, Audrey Withers. Initially the goal was to attract buyers, press, and clients and it was modeled after the Parisian
Chambre Syndicale, but the group became an important vehicle during World War II to boost morale—especially when asked to create smart utility clothing designs, as a result of the
British Civilian Clothing Order CC41, which rationed cloth, fancy
trims, and unnecessary buttons, pleats, and pockets unless they were necessary and functional. The thirty-four designs were also used to raise money from their sales to clients and stores in the Americas. One of the most popular suits selected was known in America as the victory suit. Among the most notable members were
Norman Hartnell,
Molyneux, and
Hardy Amies.
See GOVERNMENT UTILITY SCHEME.
Historical Dictionary of the Fashion Industry.
Francesca Sterlacci and Joanne Arbuckle.
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World War II and the postwar economy — During World War II, women continued and reestablished the utilitarian trends they started during World War I. Even more so than during World War I, women entered the work force and often took on very labor intensive jobs such as building fighter … Historical Dictionary of the Fashion Industry
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Molyneux — (1891 1974) An Irish born aristocrat who was an officer in the Duke of Wellington s regiment, Molyneux studied art with the hope of becoming a painter but his drawings led him into the fashion world. He started his career at age seventeen as… … Historical Dictionary of the Fashion Industry
Amies, Sir Hardy — (1909 2003) Born in London, he joined the house of Lâchasse in 1934, where his mother worked, and he was soon promoted to chief designer. During World War II, Amies served as a liaison to the British and Belgian armies and contributed designs… … Historical Dictionary of the Fashion Industry
Clothing control label CC41 — Clothing that bore this label was created during World War II in compliance with the British Civilian Clothing Order CC41 by a selected number of British designers. See also Amies, Sir Hardy; Government Utility Scheme; Incorporated Society… … Historical Dictionary of the Fashion Industry
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British civilian clothing order CC41 — A law passed in Great Britain during World War II making it illegal for a manufacturer or designer to use unnecessary buttons, stitches, pockets, pleats, or any embellishments that were not functional to the garment in order to save raw… … Historical Dictionary of the Fashion Industry